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Why Everyone From Cameron Diaz to Gwyneth Paltrow Is Praising Two Random Agency Creatives Everybody loves Matt and David

Proud of your dozens of LinkedIn endorsements? You're going to look like a right tosser next to Matt Roach and David Lawrie.

The creative team at M&C Saatchi in London have secured testimonials from a whole slew of celebrity A-listers—from Cameron Diaz to Gwyneth Paltrow to George Clooney—or so it would appear from the amusing video below.

"We've been endorsed on LinkedIn before by people who have never actually worked with us," Matt and Dave tell AdFreak in an email. "The whole 'endorsement' thing has lost its value. So we thought we'd get recommendations from celebrities people actually care about. We've never worked with them either."

Follow Matt and Dave on Twitter at @akacreatives.

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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