Cat-litter brands clawing each other over ad | Adweek Cat-litter brands clawing each other over ad | Adweek
Advertisement

Cat-litter brands clawing each other over ad

Fresh-Step

Let's start off the new workweek with the stupidest argument ever, courtesy of Arm & Hammer, which is suing Clorox, claiming false advertising in one of the latter's Fresh Step cat-litter commercials. The offending ad claims that cats prefer the smell of Fresh Step to Arm & Hammer's Super Scoop. Like all ridiculous lawsuits, this little cat fight is loaded with gems. Arm & Hammer makes sure to note that "cat perception of malodor is materially different than human perception" and that "inter-cat behavior can impact cats' use of a particular litter box in ways that have nothing to do with cat preference for or rejection of a particular litter." The suit also reminds everyone involved that "cats do not talk." It goes on like that for a while, too. It's like listening to Professor John Frink argue with a clone of himself.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS