Carl's Jr. Hamburger God Smites Earth With Beefy Lightning Bolts | Adweek Carl's Jr. Hamburger God Smites Earth With Beefy Lightning Bolts | Adweek
Advertisement

Carl's Jr. Hamburger God Smites Earth With Beefy Lightning Bolts Hamblor cooks up Steakhouse Burgers

Here's the ridiculous new David&Goliath spot for Carl's Jr. and Hardee's new Steakhouse Burgers. It stars "Hamblor," the god of hamburgers, who forges the new sandwiches with his bare hands (sanitary?) and throws them down to Earth along with a rain of onion strings. He also has a concubine of tasting goddesses doing their best food-porny Padma Lakshmi impressions. Here's the best part of the press release: "When we served [the Steakhouse Burgers] to our advertising agency, David&Goliath, for the first time, the creative team said they were so good they 'tasted like they were made by the god of hamburgers,' and that idea ended up being the basis for the advertising campaign." Clearly these guys get their inspiration straight from heaven.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS