CareerBuilder Can't Quit the Chimps, Its Super Bowl Stars | Adweek CareerBuilder Can't Quit the Chimps, Its Super Bowl Stars | Adweek
Advertisement

CareerBuilder Can't Quit the Chimps, Its Super Bowl Stars Apes 'back by popular demand' this year

The Ravens may have choked in the playoffs, but at least I have the CareerBuilder chimpanzees to make the Super Bowl at least mildly interesting for me. Below is a sneak peek at this year's ad, which set them back something like $3.5 million, and that's before hiring someone from the American Humane Association to keep PETA from beating the drum, like they did last year, about showbiz chimps being "stolen from their mothers as babies, threatened and beaten." In any case, CareerBuilder says it pretty much had to bring the chimps back—the company barely had a choice. "The chimpanzees were brought back by popular demand. It's been a very successful campaign that job seekers identify with and act upon," CareerBuilder spokeswoman Jennifer Grasz tells Forbes. So there, it's your fault for liking them. As for the ad itself, made by CareerBuilder's in-house agency, it's as low-content as the previous ones and overly reliant on the crazy monkey antics, but it sure is funny. And as long as they have Go Daddy around to be even more gratuitous and unnecessary, they'll be fine.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS