Canadian ads dramatize long reach of AIDS | Adweek Canadian ads dramatize long reach of AIDS | Adweek
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Canadian ads dramatize long reach of AIDS

Areyouatrisk

After seeing these ads, Canadians hopefully won't get their health PSAs confused and stop sleeping with people who have Parkinson's. This effort, with similar limb-filled visuals, is an AIDS-awareness campaign by Bleublancrouge in Montreal. "Each time you sleep with someone, you also sleep with his past," says the text. (The client is Bristol-Meyers Squibb Canada's "One Life" initiative.) Extra limbs: never a good thing, whether you're talking PSA campaigns or cartoon villains. Via Copyranter.

—Posted by Tim Nudd

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