Canada's a scream in new CTC tourism ads | Adweek
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Canada's a scream in new CTC tourism ads

Canadians want you to know there's more to Canada than Kraft Dinner and unendurably cold winters. And by "you," they don't mean Americans. They mean other Canadians. The Canadian Tourism Commission is sinking $10 million a year over the next two years into the national "Locals Know" tourism campaign, in which Canadians are invited "to seek out new and exotic experiences in places they didn't know existed." The idea is to keep tourism dollars at home instead of feeding the American economy. And it turns out there's a lot to do in Canada. You can scream while out on the town, scream on a surfboard, or scream from what looks like 50 feet in the air. Boating among whales is also an option.

—Posted by David Kiefaber

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Topics: Canada, Kiefaber, Tourism
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