Can You Figure Out the Mystery Inside This Remarkable Ad About High School Love?

A message deeper than idle sketches

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Here’s a pretty amazing ad from BBDO New York, with a mystery at its core.

At the outset, we meet Evan, a high school kid who can’t wait for summer break. He’s so bored that he begins etching words into a table in the library. The next day, he finds that someone has written back to him on the table—and there ensues a back-and-forth that’s pretty captivating. Perhaps too captivating.

There seems to be romance building, or at least the hint of it.

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