Can music wash away consumer cynicism?

If music can tame the savage beast, what does it do for a cynical consumer?  There are a few campaigns, regardless of the companies or products being sold, that have excellent scores. Take for example BP’s “On the Street” campaign in which random people are interviewed about their thoughts on oil companies. After seeing these spots dozens of times, it is hard to recall one word that any of the interviewees said. (Save for one woman, who says asking someone to give up their car is like giving up chocolate.