Campbell's Soup Creates Limited-Edition Andy Warhol Cans | Adweek Campbell's Soup Creates Limited-Edition Andy Warhol Cans | Adweek
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Campbell's Soup Creates Limited-Edition Andy Warhol Cans Marks 50th anniversary of artist's Campbell's work

Fifty years after Andy Warhol first displayed his seminal work 32 Campbell's Soup Cans, the marketer is celebrating the artist with a set of four limited-edition Warhol-inspired cans of the product—with splashy, colorful labels. "How do they look?" the brand asks on Facebook. Well, they look pretty great. The cans, produced with the approval of (and a license from) The Andy Warhol Foundation, will be sold exclusively at Target, for 75 cents each, starting Sept. 2. Campbell's is also sponsoring "Regarding Warhol: Sixty Artists, Fifty Years," an upcoming exhibition at the Metropolitan Museum of Art in New York. It has also built a "15 Minutes of Fame" app, launching Friday, which lets users to turn photos into a Warholian masterpieces.

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