Calvin Klein billboard secretly curses at you | Adweek Calvin Klein billboard secretly curses at you | Adweek
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Calvin Klein billboard secretly curses at you

Calvin Klein FUCK ad

Some eagle-eyed, right-thinking patriots in lower Manhattan have blown the lid off a subliminal advertising scandal. The offender is this Calvin Klein billboard at East Houston and Lafeyette, which sneakily spells out the word FUCK, if you look closely enough. The C and K are featured in the brand's logo, but you have to hunt a bit for the F and U (which is strange, since FU's usually fly around freely on the streets of New York). The table in the background forms the F. The bikini bottoms of the scantily clad heroin-chic model suggest the letter U. The threat's clear, people! I've long insisted that nefarious subliminal tactics and secret messages permeate mass media, but my colleagues here at AdFreak just laugh and tell me to take the tin foil off my head. Wake up, people! Stare at the six-pack abs of the Old Spice guy—preferably after consuming several six packs—and watch as they morph into the face of the evil one, ruler of the damned! That's right—Sarah Palin, with Isaiah's hunky pecs forming the horns! Play Beatles songs backwards, you'll hear the Rolling Stones! And if you squint and tilt your head at just the right angle, you just might notice some cleverly concealed female buttocks on this casino billboard in New Jersey.

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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