"The drink's pure. It's your mind that's the problem." That's the tagline employed by British energy drink Pussy in new ads from Beattie McGuinness Bungay. The product is also described as "Cunningly delicious" in the ad below. This is not going anywhere good. Perhaps not surprisingly, Pussy founder Jonnie Shearer says he was inspired originally by Richard Branson's Virgin brand when he came up with the Pussy name almost a decade ago—while languishing in his parents house after graduating from college. "All my friends were working in the City, and I was in my old bedroom, launching a drink called Pussy. They thought I was an idiot." The business has grown, however. A key turning point was when grocery giant Tesco began stocking Pussy (although it censored the name with an asterisk for the first four months). The new campaign is part of Shearer's plan to become "the biggest energy drink brand in the U.K." Maybe, I don't know, a cat video next time?