Brewer's ad turns Snow White into Ho White
A new ad from Australia's Jamieson Brewery shows a whole different side of Disney's Snow White. They've turned her into "Ho White," a floozy who lounges around naked in bed, blowing smoke rings, next to her brood of shag-mates, the Seven Dwarfs. See the full ad here. Created by an agency called The Foundry, the ad is part of a campaign that positions the brewer's raspberry ale as "Anything but sweet." According to Sydney's Daily Telegraph, the dwarfs were given new names like Filthy, Smarmy and Randy. We wouldn't know, because The Foundry has pulled the campaign materials off its Web site after admitting, somewhat ominously, that the agency had "a little bit of contact" with Disney about the ad.
—Posted by Tim Nudd
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
