Brazilian Shop Loses Cannes Lion Won for Bogus Kia Pedophilia Ad | Adweek Brazilian Shop Loses Cannes Lion Won for Bogus Kia Pedophilia Ad | Adweek
Advertisement

Brazilian Shop Loses Cannes Lion Won for Bogus Kia Pedophilia Ad

It took long enough, but Cannes organizers are finally rescinding the Silver Lion in Press awarded to a notorious pedophilia-themed Kia ad, created by Brazilian agency Moma Propaganda, that the automaker has been insisting never ran and was never approved.
     The ad in question (see the full image here) promoted Kia's dual-zone air conditioning by featuring cartoon panels of a classroom scene—the left side innocent, the right side raunchy. "A different temperature on each side," reads the headline. The narrative, though, seems to imply that the teacher is lusting after the young girl. Within days of the award, Kia strongly condemned the ad and said it never ran anywhere.
     Cannes organizers also withdrew a Bronze Lion in Outdoor from Moma Propaganda for a different execution in the same campaign.
     As Adland previously noted, the Moma Propaganda chief creative officer credited for these Kia ads, Rodolfo Sampaio, was also involved in DDB Brazil's scandalous 9/11-themed ad for the WWF showing hundreds of planes heading for lower Manhattan. 
     UPDATE: Organizers have announced that any and all work made by the creatives credited for the Kia ads will be banned from the festival—though only for 2012, not beyond. The lesson being—this whole scam business is probably worth a try.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS

Advertisement