BP Accidentally Includes Anti-BP Protesters in Latest Ad | Adweek BP Accidentally Includes Anti-BP Protesters in Latest Ad | Adweek
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BP Accidentally Includes Anti-BP Protesters in Latest Ad Feel-good spot goes awry

BP's public relations problems continue into 2012, as one of its "Look guys, we're helping!" ads features an accidental cameo by a group of anti-BP protesters, who are reminding Gulf Coast residents why their water table got screwed up in the first place. It's not that big of a deal—the protesters are on screen for all of two seconds in a wide aerial shot where they look like ants—but it does draw attention to how desperately self-serving the ad's message is. Remember Chris Rock's bit about people who brag about doing things they should already be doing? Exhibit A, right here.



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