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In its first campaign from Fallon, Boston Market "countrifies" the familiar Klondike Bar ad concept. "What would you do for a Klondike Bar?" becomes, basically, "What would you do for a taste of Boston Market's Crispy Country Chicken?" A lot gets lost in translation. In the spot above, an office drone attempts to ride on a copier repairman's back in return for a bite of deep-fried hen. Not the smartest move, given the rampant layoffs in today's economy.
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