Boost Mobile ratchets up the repugnance | Adweek Boost Mobile ratchets up the repugnance | Adweek
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Boost Mobile ratchets up the repugnance

To think, just last week, I thought Boost Mobile's latest Spanish-language ad was annoying. Well, the English-language effort by 180LA is downright disgusting. The lead character in "Coroner" drops his breakfast burrito inside a corpse during an autopsy, plucks it out and continues eating it. But that's not the disturbing part. Wait until the end of the spot for the cutesy smooshed-together-word tagline, "UNwrong'D." With an apostrophe no less! Makes my skin crawl. So does the "Bike" spot, featured below. Come on, a super-nerd like that scores a long-haired hottie?! UNlikel'Y.

—Posted by David Gianatasio

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