Boost Mobile ratchets up the repugnance
To think, just last week, I thought Boost Mobile's latest
Spanish-language ad was annoying. Well, the English-language effort by 180LA is downright disgusting. The lead character in "Coroner" drops his breakfast burrito
inside a corpse during an autopsy, plucks it out and continues eating
it. But that's not the disturbing part. Wait until the end of the spot
for the cutesy smooshed-together-word tagline, "UNwrong'D."
With an apostrophe no less! Makes my skin crawl. So does the "Bike"
spot, featured below. Come on, a super-nerd like that scores a long-haired hottie?!
UNlikel'Y.
—Posted by David Gianatasio
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
