Boost Mobile ratchets up the repugnance

To think, just last week, I thought Boost Mobile's latest Spanish-language ad was annoying. Well, the English-language effort by 180LA is downright disgusting. The lead character in "Coroner" drops his breakfast burrito inside a corpse during an autopsy, plucks it out and continues eating it. But that's not the disturbing part. Wait until the end of the spot for the cutesy smooshed-together-word tagline, "UNwrong'D." With an apostrophe no less! Makes my skin crawl. So does the "Bike" spot, featured below. Come on, a super-nerd like that scores a long-haired hottie?! UNlikel'Y.

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS