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Bloomingdale's Apologizes for This Weird, Vaguely Date-Rapey Holiday Ad Calls the copy 'inappropriate and in poor taste'

We're guessing no one at Bloomingdale's has access to social media, because there's no other way to explain how it let its now-viral holiday ad pass through quality control.

In case you don't have a Facebook or Twitter account, and thus missed it, the ad depicts a man gazing at a woman who is laughing and looking away from him, accompanied by text that reads, "Spike your best friend's eggnog when they're not looking."

The image, which appeared in Bloomie's 2015 holiday catalog to advertise Rebecca Minkoff merchandise, was critiqued and thoroughly mocked around the Internet over the last few days, thanks to what many (rightfully) perceive as its predatory tone.

Following the social backlash, Bloomingdale's issued an apology: "In reflection of recent feedback," it said in a statement, "the copy we used in our current catalog was inappropriate and in poor taste. Bloomingdale's sincerely apologizes for this error in judgment."

Some remain dissatisfied, and we can't help but wonder: What chain reaction of brain farts left them so unaware of how rapey this ad is, and what were they actually trying to convey? Steer into the skid, Bloomingdale's.

A shot of the ad in its catalog appears below.

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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