Bloomingdale's Apologizes for This Weird, Vaguely Date-Rapey Holiday Ad

Calls the copy 'inappropriate and in poor taste'

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

We're guessing no one at Bloomingdale's has access to social media, because there's no other way to explain how it let its now-viral holiday ad pass through quality control.

In case you don't have a Facebook or Twitter account, and thus missed it, the ad depicts a man gazing at a woman who is laughing and looking away from him, accompanied by text that reads, "Spike your best friend's eggnog when they're not looking."

The image, which appeared in Bloomie's 2015 holiday catalog to advertise Rebecca Minkoff merchandise, was critiqued and thoroughly mocked around the Internet over the last few days, thanks to what many (rightfully) perceive as its predatory tone.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in