Blake Griffin Takes on Marvin the Martian in New Jordan Campaign

Looks a lot like a Space Jam 2 teaser

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

In case you weren't feeling quite old enough today, the classic Michael Jordan vs. Looney Tunes drama Space Jam will celebrate its 20th anniversary next November.

But Nike's newest ad, created by Wieden + Kennedy New York and starring Los Angeles Clippers forward Blake Griffin, is a fresh—and pointed—reminder of the 1996 film. 

"The Dunk to End All Dunks" doesn't feature Jordan himself (though the classic Nike Air icon does get a passing nod), or alas, Bill Murray.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in