Bill Hader Can't Catch a Break in T-Mobile Ads, His First Post-SNL Gig | Adweek Bill Hader Can't Catch a Break in T-Mobile Ads, His First Post-SNL Gig | Adweek
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Bill Hader Can't Catch a Break in T-Mobile Ads, His First Post-SNL Gig He's not even the funniest guy in the spots

Saturday Night Live alumnus Bill Hader has teamed up with T-Mobile to become the brand's first spokesperson in several years not to wear a bright pink dress. The spots, directed by Adam & Dave of Arts & Sciences, advertise a new program called Jump, which does away with the crazy multi-year wait times for phone upgrades—a $10-a-month fee lets you upgrade twice a year. The spots, created by Publicis, show Hader in unfortunate but familiar situations like dropping his phone in a urinal, trying to dry it out in some rice, getting one-upped by someone with a better phone, having it squished by a large mustachioed man, and getting stuck with a phone that won't hold a charge. Hader is funny, but even funnier is Brian Huskey of Swagger Wagon and Sonic commercial fame, who delivers his usual awkward deadpan brilliance.

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