'Big Fat Gypsy Weddings' Slammed for 'Bigger. Fatter. Gypsier' Ads But U.K. show's campaign escapes censure
Britain's Advertising Standards Authority, which has killed advertisements based on single complaints in the past, gave a pass to Channel 4's "Bigger Fatter Gypsier" campaign for the TV program Big Fat Gypsy Weddings, despite receiving 316 complaints about how racist it is. The ad passed inspection on a technicality, with the ASA saying it "reflected the tone and content" of the show, while conceding that it "might not be to everyone's taste." How noble of them. I'm sure the Traveller and Romany communities will take solace in the fact that the racist ad they hate isn't misrepresenting the racist show they also hate. It's worth noting that Honda, one of the show's sponsors, has already apologized for the ad.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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