Big day for dead people: they're free from telemarketing

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Not that we’re obsessed with death today or anything, but what a relief to know that the Direct Marketing Association has set up a registry so that dead people can be taken off its various marketing lists. For $1—supposedly used for credit card verification purposes—relatives of the deceased can get them put on the Deceased Do Not Contact list, which is a strange name for it, actually. Doesn’t that name imply that the DMA could actually contact the dead, but won’t if someone steps in? We’re also wondering, if, like the federal Do

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in