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'Bic for Her' Pens Deluged With Sarcastic Reviews on Amazon Silly product gets response to match as backlash gathers steam

The sarcastically adoring Amazon.com review is a time-honored bit of anti-consumerism dating back to the Three Wolf Moon T-shirt and surely further than that. Now, it's Bic's turn to get savaged, as women (and some men) are flooding the Amazon.co.uk product page for "Bic for Her" pens with comically reverent five-star reviews, and some just-as-funny one-star ones. The pens—which are described right there in the technical specs as being "designed to fit comfortably in a woman's hand" with an "attractive barrel design available in pink and purple"—have been around for a while, but this wave of backlash is just gathering steam. Check out some of the reviews below. And have a look at Bic for Her's U.S. Amazon page, which is going down the same path. Via Jezebel.

—When I saw these I just had to have them, so I asked my Husband to buy them for me. He refused, as he said that owning a pen might make me Think, and then have Ideas Of My Own. Then I might start to Write, which would take time away from my wifely duties such as Cooking, Cleaning, and Bearing Children. Of course he was Absolutely Right, none of these tasks require a pen, and so I have to give these one star.

—Oh. My. God. I've been doing it all wrong. There was me thinking I didn't need to worry about whether my writing implement sufficiently reflected my gender. Thank you so much Bic for showing me the error of my ways. Perhaps Bic will also bring out a new range of pink (or purple) feminine spanners, screwdrivers, electric drills and angle grinders so that I can carry out my job as a bicycle mechanic without further embarrassing myself? Luckily my male colleagues have managed to keep their disapproval of my use of their masculine tools to themselves. I'm so ashamed. And re-educated as to my place in society. Thanks again Bic!

—This pen is great. I bought it for all my female friends and relatives. It enabled them, finally, to write things (although they may not yet know to do so on paper; but you can only expect so much, really). I thought they were just a bit slow.
     My mother, a hard-working woman who raised twelve kids single-handedly whilst doing all the ironing (as nature intended), was furtively abashed by her illiteracy. Long would she gaze upon her husband and sons' scrawlings and would dedicate five minutes a day (which she really should have spent making sandwiches) to pray that one day she would be granted the ability to create such scribbles of her own. She's still a little slow on the uptake, but this product has definitely helped start the ball rolling. We tried to give her men's pens but she used to rip the cartridges out and drink the ink. Typical woman.
     Anyway, it's good that BIC are finally doing something to aid the plight of women. Hopefully a range of 'for her' paperclips is on the horizon - my wife has an awful time keeping her recipes together.

—I tried these on a whim, and I have to say I wasn't very impressed. The applicator mechanism is far too fiddly, and the plastic tampon inside far too thin (not to mention uncomfortable and non-absorbant) - I'm sure there must be a knack to using them, but I couldn't find it. They also stained my knickers blue for some reason. I really wanted to like these, but it's back to pads for me.

—I bought this pen (in error, evidently) to write my reports of each day's tree felling activities in my job as a lumberjack. It is no good. It slips from between my calloused, gnarly fingers like a gossamer thread gently descending to earth between two giant redwood trunks.

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Topics: Amazon, Bic
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