For the beef industry, it's not payback time

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Now that the U.S. is on avian flu watch, it brings to mind ads that Yum Brands’ KFC (aka Kentucky Fried Chicken) brought to market two years ago promoting fried chicken as a healthy alternative to beef. KFC eventually pulled the ads after the Federal Trade Commission said the fast food chain had lied about the health benefits of its food, and now, in the wake of avian flu fear, the chain said this week it

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in