Be Careful Not to Step on the Tiny Billboards | Adweek Be Careful Not to Step on the Tiny Billboards | Adweek
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Be Careful Not to Step on the Tiny Billboards

Funshallovercomesmall

Deutsch/LA deserves a steak dinner. In marketing the new PlayStation game LittleBigPlanet, they've come up with the best kind of billboard: the kind I can't see. These little boards are apparently springing up around San Francisco, Los Angeles and New York, and they're easy on the eyes. And a shin-high promotional campaign won't hurt the game much, even if LittleBigPlanet is basically Second Life without all the sex and gambling. In that spirit, they should change the headline here to "Good graphics shall overcome."

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