Bathrobes, bras heat up NYC subway promo | Adweek Bathrobes, bras heat up NYC subway promo | Adweek
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Bathrobes, bras heat up NYC subway promo

Kressley Lifetime’s push to promote Carson Kressley’s new show, How to Look Good Naked, illustrates the difference between Boston and New York. Here in Boston, “The Hub of the Universe” (and whoever called it that never spent much time on Brighton Ave.), the MBTA bombards subway riders with multimedia ad messages and scary, faceless “Charlie Card” rail passes. In New York’s subways, meanwhile, “a total of 160 women, cloaked in bathrobes and with bras in hand, will flood Manhattan public transport on their way to Times Square on Thursday as part of the ‘March of the Robes’ guerrilla campaign preceding the series premiere at 9 p.m. Friday,” according to The Hollywood Reporter. So there it is. Boston: Fiend without a face. New York: Bathrobes and bras. Now, that’s a hell of a town.

—Posted by David Gianatasio

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