Bathrobes, bras heat up NYC subway promo
Lifetime’s push to promote Carson Kressley’s new show, How to Look Good Naked, illustrates the difference between Boston and New York. Here in Boston, “The Hub of the Universe” (and whoever called it that never spent much time on Brighton Ave.), the MBTA bombards subway riders with multimedia ad messages and scary, faceless “Charlie Card” rail passes. In New York’s subways, meanwhile, “a total of 160 women, cloaked in bathrobes and with bras in hand, will flood Manhattan public transport on their way to Times Square on Thursday as part of the ‘March of the Robes’ guerrilla campaign preceding the series premiere at 9 p.m. Friday,” according to The Hollywood Reporter. So there it is. Boston: Fiend without a face. New York: Bathrobes and bras. Now, that’s a hell of a town.
—Posted by David Gianatasio
Email
Print
- CBS Picks Up Bad Teacher
- Dish Network's Search for a Digital Agency Down to Finalists
- Sen. John Cornyn Joins the Fight Against Patent Trolls With New Bill
- Arrested Development Outbuzzing House of Cards
- Forbes 100 Most Powerful Women Includes Tech, Media Titans
- YouTube CEO is Cannes Lions Media Person of the Year
- Newsweek's All-Digital Relaunch Includes Ad Sponsorship Plan
- Microsoft's Xbox One Is Its Own Second Screen
- Geico Makes the Perfect Ad for Hump Day
- The New York Times Reinvents the Boring Banner Ad
- CBS Wins Prime-Time Ratings Crown
- Time.com Is on a Hiring Spree
- Tablets Overtake Smartphones as the Big Shopping Device
- Droga5 Gives Qantas Fliers Paperbacks That Last Just as Long as the Flight
- Pinterest Plays Coy on Ads, but Expect Commerce to Lead
- Samsung Presents Advertising's Most Idiotically Primitive Husband Ever
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
