Barclays' spot depicts 'fake' new world

Barclays' "Fake" ad via Venables Bell & Partners has an Omega Man quality to it that, oddly enough, doesn't detract from its strength as a visual metaphor. Good pacing, too. The situation expands and builds to a sensible conclusion without sacrificing brand credibility for a stupid joke or a dull flash of randomness. The only loose thread is what he'd been drinking; due to the amount of hallucinated mannequins, we're guessing it was absinthe or mead.

—Posted by David Kiefaber

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