The Yankees and Red Sox play this afternoon for the first time this year. And while the Sox are 0-6 and already four games behind the Yanks (and five behind the Orioles!), that won't diminish the excitement at Fenway Park—and doesn't dampen the humor of the New Era spot below, featuring Alec Baldwin and John Krasinski talking trash about the rivalry (that latter word being one that Baldwin, the Yankee fan, believes gives the Sox too much credit). Nicely done by Brooklyn Brothers and Hungry Man director Bryan Buckley.