Baffled Shoppers Face Obstacles, Elves and Captivity in This Bizarre Discount Store Stunt

Would you take this 'Adventure Quest'?

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Behold! The lowest of the low-budget hidden-camera pranks has been created for discount retailer Ocean State Job Lot, and it is steeped in local commercial magic.

The chain, with 116 stores in the Northeast, tapped Kindling Digital to make this spectacle whose meager production budget perfectly matched the message that the store is committed to low prices. In fact, if they had spent much more, the video wouldn't have been nearly as good.

In the clip, several bewildered customers are given the option to go on an Adventure Quest to win a heater.

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