Back to the basics of beer marketing | Adweek Back to the basics of beer marketing | Adweek
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Back to the basics of beer marketing

MilwaukeesbestIf you’re in the mood for some unapologetic male stereotypes, hop on over to Milwaukee’s Best Light’s new microsite, developed by Mother in New York. There you’ll find a handful of animated games, including one called “Lust for Bust,” in which you sit in a room with “your buddy” and “your buddy’s hot sister” and, using the mouse, try to steal glances at the woman’s chest “without getting caught.” Also available: downloads of “posters of hot chicks, cool cars, power tools and hot chicks.” If it’s subtlety you’re after, you may want to look somewhere else.

—Posted by Tim Nudd

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