Back to the basics of beer marketing
If you’re in the mood for some unapologetic male stereotypes, hop on over to Milwaukee’s Best Light’s new microsite, developed by Mother in New York. There you’ll find a handful of animated games, including one called “Lust for Bust,” in which you sit in a room with “your buddy” and “your buddy’s hot sister” and, using the mouse, try to steal glances at the woman’s chest “without getting caught.” Also available: downloads of “posters of hot chicks, cool cars, power tools and hot chicks.” If it’s subtlety you’re after, you may want to look somewhere else.
—Posted by Tim Nudd
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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