A-B: we were "naive" on Bud Pong
As AdFreak is the self-appointed official clearinghouse for all matters related to the defunct game known as “Bud Pong,” thought we’d pass on this link to a USA Today story pointing out that marketing missteps such as Bud Pong may be the least of the alcohol industry’s worries when it comes to marketing to college students. The story includes this surprisingly forthright admission about Bud Pong from Francine Katz, an executive at Bud Pong’s creator, Anheuser-Busch: "It was a bad idea. It was just too capable of being misused, and it was naive to think that it wouldn't be misused."
—Posted by Catharine P. Taylor
Email
Print
- Forbes 100 Most Powerful Women Includes Tech, Media Titans
- Time.com Is on a Hiring Spree
- Pinterest Plays Coy on Ads, but Expect Commerce to Lead
- Newsweek's All-Digital Relaunch Includes Ad Sponsorship Plan
- Microsoft's Xbox One Is Its Own Second Screen
- Publishers Love Responsive Design, But There Are Imperfections
- Yankees, Manchester City Team Up for MLS Launch
- ESPN's Cherie Cohen Headed to NBCUniversal to Focus on Cable
- Tablets Overtake Smartphones as the Big Shopping Device
- The New York Times Reinvents the Boring Banner Ad
- Geico Makes the Perfect Ad for Hump Day
- Time.com Is on a Hiring Spree
- Samsung Presents Advertising's Most Idiotically Primitive Husband Ever
- Ad of the Day: Nike
- Forbes 100 Most Powerful Women Includes Tech, Media Titans
- Jann Wenner Discusses Putting His Son in Charge
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
