Axe Embellishes Your Relationship Status on Facebook | Adweek Axe Embellishes Your Relationship Status on Facebook | Adweek
Advertisement

Axe Embellishes Your Relationship Status on Facebook

Axe has come up with a mildly amusing Facebook app for young men that generates a fake relationship-status update to make it appear as though the user is involved with hundreds of women at the same time. When friends click on the update link, it takes them to an Axe Facebook app page, where they can install the custom relationship app themselves. (Users of the app probably have precious few female friends anyway, so it's nicely self-targeting that way, too.) By Ogilvy Tunisia, which won gold at the Dubai Lynx Awards for the campaign recently. Video case study after the jump. Via Adverblog.


Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Africa, Axe, Facebook, Social
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS