A&W's Root Beer Mug Has Many Uses Beyond Holding Root Beer, Says Goofy Infomercial

But the press release is actually better than the ad

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We had high hopes for this A&W Restaurants infomercial by agency Cornett for the A&W mug. Created for InStyle TV, it promised to be tongue-in-cheek, possibly nostalgic and—why not?—mobile friendly. 

Well, it's definitely mobile friendly, if the vertical panels are any evidence.

We weren't wrong to hope. Infomercials have gotten snackier and funner, in hopes of snagging younger audiences. More important, the press release was pretty entertaining, with quotes like, "After watching A&W's new infomercial, I broke down in tears.

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