AWNY, ‘Maxim’ make strange bedfellows

Milwaukees_1Did it seem odd to anyone else that last night’s Good, Bad & Ugly Awards show was sponsored by Maxim? The Advertising Women of New York, which hosted the event, not surprisingly handed Grand Uglies to the infamous Carl’s Jr. ad with a soaped-up Paris Hilton washing a Bentley and to a “buns and puns” effort for Milwaukee’s Best. Now, I’m happy to shove aside the pretense that I’m a good little feminist. (After all, I find the supposedly “sexist” Axe ads just plain funny, while Leo Burnett’s “Have a happy period” affirmations for Always are just insulting.) But ladies, you can’t have it both ways. You can’t tell Tabasco it’s wrong to showcase a bikini-clad hottie and then turn around and have your cocktail tables littered with May issues of Maxim. This month’s cover girl is Sopranos actress Jamie Lynn Sigler, in case you’re interested. If you want to stand for something, don’t take Maxim’s money, don’t give its staff a table right up front, and don’t think making editor John DeVore play the heavy in a mock interview sweeps it under the rug. After all, if you’re into sweeping, take his advice to “have a beer and lighten up.” And while you’re at it, you might as well make him a sandwich.

—Posted by Deanna Zammit

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