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Philadelphia ad shop Machinery self-consciously riffs on the need to create memorable messages that really bust through the clutter in a trio of spots for Auto Lenders. In each ad, the client spokesman explains that his ad agency advised him to spice up the usual boring showroom speech with viewer-friendly ad tropes, because simply touting the company's deals and services isn't enough. In "Crotch," the flunkie gets nailed in the … um … face, I think.
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