Australia drops 'Bloody hell' tourism effort
Australia is joining Scotland on the list of countries recovering from poor tourism slogans, as the Aussies have now officially dumped the “Where the bloody hell are you?” campaign. Tourism executives are unhappy that the two-year tagline, which was controversial from the start, didn’t catch on like Crocodile Dundee’s old line from the 1980s did: “Come and say G’day, and I’ll slip an extra shrimp on the barbie for ya.” Of course, “Where the bloody hell are you?” sounds less like an invitation and more like an outburst from your angry grandmother. Perhaps it’s time to give Goodby a shot.
—Posted by David Kiefaber
- Would Yahoo or Facebook Make a Better Tumblr Parent?
- Gevalia Aims for a Buzzy Social Partying Weekend
- Modest Buzz for NewFront Content Based on Social Sharing Data
- Former Publicis COO Richard Pinder on Reimagining Global Networks
- Meet the Sleepy's Creative Finalists
- Yahoo Adding Tweets to Homepage
- Embattled Abercrombie CEO Backpedals on Exclusionary Comments
- NBCUniversal Expands Licensing Deal With Amazon
- California Winery's Ads Pair the Product With Sex, Drugs and More Sex
- Goodby, Silverstein Brings the Funny for YouTube's First-Ever Comedy Week
- The Story Behind 'This Is Water,' the Inspiring Video People Can't Stop Watching
- The 10 Best Commercials of 2012
- Dumb Ways to Die Is Now a Video Game for the iPhone and iPad
- Yahoo in Talks to Acquire Tumblr
- YouTube Star Tobuscus Forced Into Making Insane Musical Ad for Hot Pockets
- Microsoft Hammers Google in Leaked Parody of a Chrome Ad
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.