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AT&T's service covers 97% of paper people

Paper-doll

BBDO was clearly going for cute and whimsical in this spot touting AT&T's mobile coverage, but there's something a bit creepy about those countless paper dolls multiplying in our midst. Will they kill us all? Perhaps not, but we'll suffer a thousand paper cuts! Actually, the figures resemble AOL's Running Man, and that's the kind of comparison AT&T should avoid dialing up.

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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