Yesterday, we were mousing over our AOL Instant Messenger when we were attacked by this short film for Procter & Gamble’s Prilosec OTC. We say attacked because we’re fairly sure we didn’t click on anything, but there it was, belching at us. We felt it necessary, then, to due our bloggerly duty and watch it, but if we had been a regular old consumer, we probably wouldn’t have bothered. Nor should we have. It features snippets of different people auditioning for an alleged Prilosec commercial, in which they make disgusting sounds and mispronounce the brand name, all in the pursuit of explaining that Prilosec helps heartburn. This little movie is meant to be viral (insert joke about ulcer-causing h. pylori bacteria here), and maybe those people who still send mass-e-mailed jokes to everyone they’ve ever known (a still-formidable group, judging by my inbox) will forward this on, too. But to us it didn’t come close to passing that test.

—Posted by Catharine P. Taylor