#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
Here's a wonderful—though potentially hazardous—out-of-home execution for Asics running shoes by ad agency Vitro. Timed to the ING New York City Marathon this past weekend, Asics installed a 60-foot video wall in the Columbus Circle subway station and challenged passersby to race against top U.S. marathoner Ryan Hall. Of course, few people could keep up with his 6-foot-10 stride length and 4:46 mile pace, even for 60 feet. (He chugs along like that for 26.2
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in