Asics Asks: Can You Run Faster Than This Ad? | Adweek Asics Asks: Can You Run Faster Than This Ad? | Adweek
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Asics Asks: Can You Run Faster Than This Ad? New Yorkers chase marathoner Ryan Hall in the subway

Here's a wonderful—though potentially hazardous—out-of-home execution for Asics running shoes by ad agency Vitro. Timed to the ING New York City Marathon this past weekend, Asics installed a 60-foot video wall in the Columbus Circle subway station and challenged passersby to race against top U.S. marathoner Ryan Hall. Of course, few people could keep up with his 6-foot-10 stride length and 4:46 mile pace, even for 60 feet. (He chugs along like that for 26.2 miles.) No one pulled a hammy or crashed into a bystander, either, as far as we can tell. Asics always does interesting things around the marathon. Again this year, as it did last year, the brand's "Support Your Marathoner" campaign collected texts, photos, and videos from friends and family and projected them on large screens around the course—with the personal messages triggered by the chips that all the runners wear on their shoes. The brand also built a Wall of Names in Columbus Circle, with every runner's name featured, and unveiled a new video (also starring Hall) with a new slogan, "Stop at never." Check out those materials after the jump.



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