Artists Give Old Domino's Signage a Second Life in 'Second Hand Logos' Project Upcycling the obsolete

Say what you want about Domino's (it's an abomination unto the Lord), but it has one of the better branded Pinterest projects I've seen in a while—Second Hand Logos. Since Domino's recently redesigned its logo, Crispin Porter + Bogusky got to thinking about what happens to a company's old signage, clothing, store materials, etc. So, the agency commissioned 10 artists to make stuff with old Domino's employee shirts, pizza boxes and other company ephemera. Lots of it is for sale, and Domino's is being gracious enough not to demand a cut of the artists' sales, which is pretty cool of the company. More of the work will roll out in the coming days. Doesn't make this any less accurate, but this is a good example of effective consumer outreach.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS