Arnold crafts virtual aquariums for Carnival | Adweek Arnold crafts virtual aquariums for Carnival | Adweek
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Arnold crafts virtual aquariums for Carnival

Aquarium copy

Holy mackerel, Arnold's creative output is totally seaworthy lately. They've got the lure of advertising down pat. I don't mean to carp on it, but their campaigns reel you in. OK, I feel better now. Anyway, the agency's singing fish for McDonald's is an Internet sensation, and now the shop has introduced virtual aquariums for Carnival Cruise Lines. They've been set up in vacant storefronts (plenty of those) in cities like New York, Los Angeles, Dallas and Baltimore. The sea creatures in the high-tech exhibits move around when passersby make silly, wide-mouthed "fish faces" and exaggerated swimming motions with their arms. Does that sound fishy? Feel free to try it in front of a Carnival display on a crowded street today. Just for the halibut. You'll get hooked.

—Posted by David Gianatasio

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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