Are You Ready for Extreme Bluegrass?

Here’s a question: Why don’t the good people at Mountain Dew use the classic bluegrass song “Mountain Dew” in an ad campaign? Well, possibly for two reasons. Outside of Béla Fleck, bluegrass is a tinny, repetitive genre of music that’s more popular with a small, devoted audience of the redneck elderly than with snowboarders. And besides, the “Mountain Dew” that the Stanley Brothers and Grandpa Jones sing about is moonshine, not soda. But it’s far from an open-and-shut case.