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How do you market an animated comedy about a horndog spy? Duh—post ads on a NSFW Reddit forum, where tons of young horndogs in your target demographic are hanging out all the time anyway.
FX series Archer did just that to promote its upcoming fifth season, taking to the 18+ GoneWild subreddit with a series of banner ads designed to look like nude (if modest) postings from the show's characters, with taglines like "My first post.
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