Apple's 'Get a Mac,' the Complete Campaign Hodgman and Long, ad characters for the ages
Click to view.April 2009. The campaign revisits the issue of PC viruses directly for the first time since the "Viruses" spot in May 2006. PC appears wearing a biohazard suit to protect himself from viruses and malware. He eventually takes mask off to hear Mac better, then shrieks and puts it back on.
Click to view.August 2009. Mac appears alone with a customer, who asks him what kind of computer she should buy. He tells her she should buy a PC no matter what. After she leaves, Mac peels off his mask, revealing himself to be PC in disguise. The real Mac arrives and says, "I don't even wanna ask."
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