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Another unsettling PSA showing a dead kid

Waw One way to do child-safety PSAs is to go negative and depict the results of unsafe behavior: a dead or mutilated child. The classic example is the gruesome car-windshield campaign from New Zealand. Here’s another: a creepy Watch Around Water ad from Australia that shows a kid floating lifeless at the bottom of a swimming pool. “Where’s your child?” it asks. He’s right there, with the freaked-out look on his face. Via Disruption.

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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