Another lovely New Zealand safe-driving ad

Ah, New Zealand road-safety ads. Always so subtle and understated, except when they show children's bloody heads smashed on windshields or, in the new PSA posted above, a dead guy flopping around and terrifying his injured buddy after their drunk-driving accident. The spot is meant to be brutally unsettling, but there is a bit of unintentional comedy—the dead guy's body looks a bit like a dummy at times. Though of course, the point is that both of the guys are dummies. The tagline is: "If you drink then drive you're a bloody idiot." By Clemenger BBDO in Wellington.

—Posted by Tim Nudd

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