Another Day, Another Man Proposing to a Woman on a Billboard Do you have to blindfold her, though?
The poorly punctuated but deepy heartfelt roadside-billboard marriage proposal is the most romantic gesture going across much of America. This time it happened in Fort Worth, Texas, where architect Tony Mancil commissioned a digital board to display the message "I love you Mimi. Will you marry me?" to attorney Mimi Coffey. Since she accepted, the billboard will now display his response: "She said yes! Mimi you have made me the luckiest man ever!" Tony also upheld the tradition of blindfolding his soon-to-be fiancee and having her turn her cellphone off before driving her to the site, which is weirdly common among guys who do this. I mean, I get that they're trying to build atmosphere, but so many horror movies start off like that. It's like they're asking to be misinterpreted. Photos: Joyce Marshall/Star-Telegram.
- Yankees, Manchester City Team Up for MLS Launch
- ESPN's Cherie Cohen Headed to NBCUniversal to Focus on Cable
- Time.com Is On a Hiring Spree
- Pinterest Plays Coy on Ads, but Expect Commerce to Lead
- Digital Dignitaries Debate Display's Death
- Mayer Talks Tumblr Plans, Unveils New Flickr
- Spotify Launches Music Charts
- NBC Makes Bet on Fake Reality
- Nutella Thanks Its Biggest Fan, Founder of World Nutella Day, by Sending Her a Cease-and-Desist
- Ad of the Day: Nike
- The New York Times Reinvents the Boring Banner Ad
- Introducing Beardvertising: Tiny Billboards That Clip on to Your Beard
- Ad of the Day: Coca-Cola
- PETA's Incredibly Lifelike CGI Ape Begs You Never to Use Real Ones in Ads Again
- Even Home Intruders Get the Girl in Campaign for Axe's New Hair Products
- Advertising Student Ships His Pants to Kmart's Agency, Lands Internship
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.