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Skechers' 2012 Super Bowl commercial is drawing fire and calls for brand boycotts, weeks before it airs in the Feb. 5 game. The ad features Dallas Mavericks owner Mark Cuban, which in itself merits a protest. But at least Kim Kardashian (who guided Skechers' 2011 commercial to a 48th-place finish, out of 61, in USA Today's Super Bowl AdMeter) won't be back this year. That's worth celebrating. But it turns out human talent's not the issue.
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