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Andy Richter Irrationally Afraid of Cheerios Man-Bee Free cereal tainted by terror in Funny or Die clip

Andy Richter can make any situation funny. Or so I thought until I watched "Scared of Bees," a Funny or Die clip that both promotes and spoofs Honey Nut Cheerios' summer "Tour Across America," in which brand spokesbee Buzz hands out samples to fans across our sugar-addicted land. In the video, a film crew arrives at Richter's door and attempts to reward him with a free year's supply of cereal, but when the comedian spies Buzz doing a jig on the lawn, he goes ballistic: "What's wrong with you? Are you trying to kill me! I'm allergic to bees!" Upon being assured that Buzz isn't a bee, but a person, Richter explodes at the announcer: "You mean you made some kind of sick bee-human hybrid? No wonder it's so huge. Who are you to play God, TV man?" There's a chase though his house and around the yard, Richter twice squirts bug spray in the announcer's face, and it all ends with Conan's sidekick donning bee-keeper garb. Richter tries his best, and I enjoyed his patented smarmy/whiny line deliveries. But he's miscast in such tame fare, which culminates in a non-payoff when a freaky twist or outrageous sting in the tail seems sorely required.

 
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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