And the winner is ... Fabio?
If the most accurate measure these days of a Super Bowl ad's likability is how much it's downloaded, then we're sorry, but the post-Super Bowl ad polls are dead wrong. According to iFilm's Top 100, the most downloaded video—of any kind—in the last seven days is the spot starring Fabio for Nationwide Insurance, with almost 614,000 views. That handily beats the runner-up, Missy Elliott's video for "Lose Control", which has just under 500,000 views. As for how other Super Bowl spots fared, ads for Bud and Bud Light made the top 10, as did the "banned" GoDaddy spot (zzzz...) and FedEx's "Caveman" commercial, but the next highest ranking commercial—Bud Light's "Secret Fridge" at number 3, has just under 153,000 views. Never thought we'd say this, but Fabio rules!
—Posted by Catharine P. Taylor
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
