Amnesty spot sees death penalty melt away | Adweek
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Amnesty spot sees death penalty melt away

Death-to-the-death-penalty

I'm a big death-penalty proponent. In fact, I think we should expand it to cover drivers who flip folks the bird and jerks who cut in line at Dunkin' Donuts. That said, I grant my official pardon (to stretch a metaphor) to this simple and evocative "Death to the Death Penalty" spot by TBWA\Paris for Amnesty International. A firing squad, electric chair and lynch mob literally melt away—they're made of wax—leaving a candle shining a light through the darkness. It's a potent, thought-provoking symbol, and the clip is stirringly executed. I might want to rethink my position, though, because I should be sent to the chair for that last pun!

—Posted by David Gianatasio

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